DEL Pitch: Artists as ‘Alternative Consultants’

“After a big storm or fire, fungi and bacteria move in and liberate resources from the destruction so that new growth might emerge. Following COVID-19, how might artists and other creators be recruited into the process of decomposing the debris following the pandemic and quarantine to support new models to emerge?”

Outline:

COVID-19 is revealing the fractures in the systems intended to support us. We will see considerable institutional failure in the coming months and years. After a big storm or fire, fungi and bacteria move in and liberate resources from the destruction so that new growth might emerge. Following COVID-19, how might artists and other creators be recruited into the process of decomposing the debris following the pandemic and quarantine to support new models to emerge? Networks of cultural production differ in form and intention from media, manufacturing, supply, and other global systems. However, by superimposing creators and their structures of production onto other systems experiencing stress and collapse new sources of value can emerge, be synthesized, and support a new cycle of emergence. One job of the artist is to see the world. By imagining artists as ‘alternative consultants’ other sectors can better see the aftermath of the pandemic on their traditional activities and imagine paths forward outside of habitual and often ossified routines.

Team:

Jerrold McGrath

01 – Reference

The phrase “stop watering dead plants” serves as a reminder and a gesture toward grieving in the work. Decay is not immoral. Regeneration requires loss.

02 – Collaboration

This work is being expanded through New Not Normal, a crowd-sourced emotional map of responses to COVID-19.

03 – Preview

Working with a company in Halifax we have secured our first opportunity to practice this approach in an authentic setting.