We’ve stated it here before but it bears repeating: the most exciting part of reimagining HOLO 3 as the first of many HOLO Annuals was making room for other people’s ideas. It sounds cliché, but working closely with and handing control over to guest editor Nora N. Khan and her research partner Peli Grietzer helps us see this magazine and what it can be with fresh eyes. The same is true, of course, for the many new contributors, all interdisciplinary luminaries in their own right. Quite frankly, HOLO 3—the Annual—is a magazine that we, previously, couldn’t make. And that’s amazing!
But there’s also continuity. With so many new hands shaping the new edition, it felt right to bring back a few former collaborators without whom HOLO wouldn’t be the publication it is today. There’s trusted Andrew Wilmot, for example, a Canadian artist and author who expertly copyedited and proofread HOLO 1 and 2. We’re also thrilled to be working with the same Berlin-based art book printer, now called Druckhaus Sportflieger, that produced the previous editions. And where would we be without our distributor of many years: OML, part of the indie publishing hub Heftwerk, is gearing up to ship HOLO 3.
Yet, few collaborators have been more instrumental to HOLO’s distinction than Jan Spading and Oliver Griep of the Hamburg-based design studio zmyk. Over the years, they’ve laid out and obsessed over literally hundreds of HOLO pages and it is thanks to them, their experience, instincts, and diligence, that issue 1 and 2 made such a mark. So when HOLO 3—the Annual—came into vision, we had to invite them back. Over the past several months, the two accomplished art directors have been busy developing a new design language that speaks to and advances the Annual’s vision. With the print date nearing, we asked Jan and Oliver to share some insight into the design logic and development process (without giving too much away).
Regularly listed among Germany’s top design studios, the team of Jan Spading and Oliver Griep otherwise known as zmyk specializes in crafting cutting-edge books and magazines. Over the years, the two award-winning art directors have shaped signature publications such as DUMMY, fluter, and Frankfurter Rundschau and authored printed matter for clients such as Ostkreuz, brand eins Verlag, and Universal Music. Trivia: zmyk was founded in 2013, making HOLO one of the studio’s first imprints. (photo: Heinrich Holtgreve)