Ben Grosser on Why He Creates Unique Digital Objects That Can Only Be Viewed Once

“I see artists erasing their own URLs from Twitter bios and replacing them with links to cryptoart platform pages, and turning their Twitter feeds into very noisy adverts for platforms, talking about bids, drops, sales.”
Ben Grosser, on why he created Tokenize This, an NFT-critical artwork that—of course—can not be tokenized: the website containing a uniquely generated digital object can only be viewed once. “It’s resistant to being commodified,” states Grosser. “It says, ‘I don’t want to participate.’”
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