Fred Turner: the Whole Earth Catalog was a Capitalist Project

“When Stewart Brand sets out to help the commune folks of the late 1960s and early 1970s, what does he choose as his vehicle? A catalog. For Brand and the people around him, business was a good way to change the world. Politics were bankrupt, but business was great.”
From Counterculture to Cyberculture author Fred Turner, in conversation with Daniel Denvir, underscoring the capitalist underpinnings of the Whole Earth Catalog, which profoundly shaped Silicon Valley ideology
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