AI Startup Hires Human Faces for the Creation of Deepfake Marketing Content

“Hour One doesn’t ask for any particular skills. You just need to be willing to hand over the rights to your face.”
Will Douglas Heaven, MIT Technology Review’s senior editor for AI, on the Israeli-American startup that uses people’s likenesses to create AI-voiced characters that then appear in marketing and educational videos for organizations around the world. “Anyone can apply to become a character,” writes Heaven. “Like a modeling agency, Hour One filters through applicants, selecting those it wants on its books.”

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