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“The problem is that, unlike the moon or Mars, we have no idea how to get there—and that’s a challenge that engineering fixes cannot solve.”
– Joe Bak-Coleman, on why social media is harder than rocket science. The American research scientist rebukes Elon Musk’s Space X approach to Twitter and argues that despite R&D efforts that “dwarf the Apollo space program,” social networks struggle with the “dizzying feedback loops and chaotic interactions” between users that are impossible to model, let alone control.