2022/09/23

Subculture Researcher Joshua Citarella Offers Grim Assessment of TikTok Dance Fads

“If you look at TikTok your body is literally animated by the algorithm—it tells you how to move yourself—and you end up dancing for this abstract formulation of capital and algorithmic recommendation.”
– Online subculture researcher Joshua Citarella, describing the diminishing agency of internet content creators. In his assessment, “people were able to make targeted critical interventions … shape it [media] with intent,” a decade ago—now users “are instrumentalized by the algorithim itself.”
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