Matthew Plummer-Fernández Comments on NFTs—in an Essay Hidden Inside a Minted JPEG

“Using steganography, I have hidden the whole essay inside the JPEG. Yes, you’re looking at a conceptual artwork that is currently explaining itself to you.”
Matthew Plummer-Fernandez, demonstrating how artists are broadening what NFTs could be on the burgeoning artist-led marketplace Hic Et Nunc. “NFTs may liberate artists not only technically, but conceptually,” he writes. ”As the certificate becomes widely accepted as the transferable commodity, the associated artwork is free to be an idea, an essay, or a gift.”
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