Pace Gallery Announces Superblue Initiative for Big, Immersive Art

Capitalizling on the post-Instagram popularity of installations by Yayoi Kusama, James Turrell, and Random International, Pace Gallery’s new Superblue initiative is launching a series of venues dedicated to big, immersive art—despite bans on public gatherings. Essentially functioning as a broker, the venture will promote and circulate large-scale, experiential installations with a ticket sales and royalty-based business model, showcasing artists including Rafael Lozano-Hemmer, teamLab (pictured), and JR. The first venue is set to open in Miami in December.


$40 USD