“We chose to make a product—tire sandals—which are made across the developing world, where the tires are solely made of rubber. But in Europe, tires are reinforced with steel wire, which meant we couldn’t cut through them.”
– Artist Tom James, on the biggest challenge faced during Absolute Beginners, “a factory where young people learn how to make basic goods that used to be produced locally.” In addition to sandals, James paid West London youth a living wage to learn to make clay cups and paper.

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