Young-Hae Chang Heavy Industries Contemplates the Meaning of Samsung

SAMSUNG MEANS REBIRTH premieres, as part of the 11th Seoul Mediacity Biennale. Squarely focused on South Korea’s most prominent technology multinational, Young-Hae Chang Heavy Industries’ seven-episode video series offers an unflinching look at Samsung’s fervent corporate ethos and poses related questions of labour and value. In the first episode “The Executive,” tales of obedience and overreach are spelled out in big punchy typography—bleak narratives of corporatized death and devotion, synchronized with a jazzy score.

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