“The diversity of futures we hold shapes our capacity to respond to complex and shifting realities. Updating and expanding this reservoir isn’t just useful—it’s essential.”
– Studio
N O R M A L S, calling for better imaginaries. “Too many futures are recycled,” the Berlin-based design fiction collective argues in their analysis, lamenting that “visions meant to provoke echo familiar tropes.” To break the cycle of forecasting clichés—the rural eco-commune, the green-blue smart city—they introduce New Futures Archetypes (NFAS), a framework for “making futures more imaginative, resonant, immersive, playful, and above all, useful.”
