How Gene Youngblood Popularized the Phrase “Expanded Cinema”

“Stan VanDerBeek coined the phrase ‘expanded cinema.’ But it was Gene Youngblood who put it on the cover of a book, filled it with rocket fuel, and sent it buzzing through the late-1960s art world like a heat-seeking missile.”
Caroline A. Jones, in a 2020 Artform piece on the fiftieth-anniversary edition of Youngblood’s Expanded Cinema (1970), now cited in the media theorist’s obituary

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