“Many people choose to publish with platforms when first starting, then homestead as their clout grows. Others homestead while selectively using platforms to drive traffic to their sites. For most, it’s a constantly moving target.”
– Metalabel co-founder
Yancey Strickler, on how creatives flip between limited visibility on corporate platforms and autonomy on independent channels. Searching for a path forward, he notes that during Tumblr’s halcyon days, sharing was possible “without sacrificing our souls or selling out for the algorithm.”
