2025/03/20

Now Play This Festival Shutters for the Same Reasons Other Festivals Do

“A festival by its nature is contingent and fleeting and special and almost doesn’t exist, lofted communally into temporary being. So to say maybe let’s not do that again is sad, but no great stretch of the imagination.”
Now Play This (NPT) co-founder Holly Gramazio, on ending the experimental gaming festival at London’s Somerset House after ten years and eleven editions. “NPT is wrapping up for the same reasons a lot of festivals wrap up,” she writes in her eulogy: “A festival is a weird exhausting anomalous thing, and sooner or later you need to find a way to make it more sustainable. If you can’t do that, you have to go: well, we had a fun time, but that’s enough.
Metadata: People: / Organizations: , / Locations: / Contributors:
.
$40 USD