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“There were layers of façade. There was the mission façade, there was the technological leadership façade, and there was this profitability façade.”
– Automotive expert and Ludicrous: The Unvarnished Story of Tesla Motors (2019) author Edward Niedermeyer, on the overdue collapse of Tesla. Discussing the recent protests against the EV manufacturer and its CEO turned political influencer Elon Musk with Nilay Patel, the long-time critic argues that the increasingly toxic brand is largely build on hype.
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