2023/07/31

Aram Bartholl’s “15 Seconds of Fame” Are Over

Aram Bartholl bids farewell to his 2010 Google Streetview performance 15 Seconds of Fame, after the company updated its severly outdated Berlin image set. In October 2009, the German artist interrupted his coffee break on Borsigstraße to run after a passing Google Streetview car, creating the whimsical chase sequence that’s been online since the service launched in Germany in 2010. “15 Seconds of Fame turned into almost 15 years,” Bartholl jokes on Instagram. “The work is finally complete.”

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