“We have perhaps yet to see a digital product as iconic as wire fences, windmills, sheepdogs, and off-road SUVs. Computers are still largely technologies of the office, not the paddock.”
– Design scholar
Tom Lee, on farmers’ skepticism toward AI promises and the money poured into new
agricultural technology. His interviews with Australian livestock producers reveal a preference for “more automation, less features” over Silicon Valley’s complex digital solutions. [quote edited]
