“Ambient Propaganda” at Utrecht’s IMPAKT Centre for Media Culture examines the shift from top-down to ambient influence, a new regime “where ideology is subconsciously incorporated into everyday digital culture.” From TikTok trends to political fandoms, the featured works by Noura Tafeche, Lesia Vasylchenko, Total Refusal, Paolo Cirio, Fantastic Little Splash and others highlight “how the boundaries between self-expression, performance, and ideological reproduction have blurred.”