Mika Ben Amar Strips the Web Down to Its Business Model
Mika Ben Amar’s Ad Space drops on Verse, presenting 111 compositions generated by a custom Chrome extension that strips websites down to nothing but ads. The Berlin-based artist’s resulting spartan canvases foreground the surveillance apparatus—targeting algorithms, behavioural profiles, the data-brokerage economy—that underwrite ‘free’ content. “I trained Google to only show me weird ads for this,” Ben Amar notes on social media.
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